The History of Albers Motorcars: Devoted to Rolls-Royce and Bentley
The History of Albers Motorcars:
Devoted to Rolls-Royce
The unique relationship between Albers Motorcars and the Rolls-Royce and Bentley brands began as a love affair between company founder Hermann Albers and these British luxury cars. His career began in 1959 when he became a technician for the Rolls-Royce and Bentley dealership in the Indianapolis area. He instantly fell in love with these cars because they embodied the kind of perfection and excellence of which he wanted to be a part. He was quickly promoted to the position of service manager, which he held until the dealership closed in 1962.
Hermann didn’t want to stop working on his favorite British luxury car brands, so in 1963 he started his own business, H.G. Albers Company, a factory authorized Rolls-Royce and Bentley repair facility in a small shop on 46th Street in Indianapolis. He already had a customer base who knew him from the closed dealership. Within a year his reputation for superior service, maintenance, and repairs on Rolls-Royce and Bentley cars had grown enough that he was able to move to a larger facility on 54th Street in Indianapolis. Hermann’s passion for these brands was evident in both his sons, Greg and Mark, and remains deeply woven into the company’s DNA to this day.
In 1968, Rolls-Royce Motorcars (which included Bentley as a subsidiary) informed Hermann that the factory-authorized service center business model was being discontinued and would be replaced with a franchised dealer network for both sales and service. The company offered him the franchise for the Indianapolis market, but it was up to Hermann to fund the creation of a facility, which was no easy feat with limited capital available. A former welding company in Zionsville was purchased and heavily renovated to become Albers Rolls-Royce, the only Rolls-Royce and Bentley dealership serving the greater Indianapolis metropolitan area.
In 1999 the Rolls-Royce and Bentley brands were sold and the two were seperated with the process being completed in 2003. Due to space constraints, the dealership was forced to drop the Rolls-Royce franchise and the name was changed to Bentley Zionsville. Although no longer a franchised dealership for Rolls-Royce, the company continued to specialize in the heritage parts and service for Rolls-Royce cars produced up through the 2002 model year while also serving as a dealership location for Bentley cars.
In 2021, the company name changed to Albers Motorcars and returned to its roots as an independent dealer specializing only in parts and service for heritage Rolls-Royce cars produced prior to 2003 and Bentley cars over 10 years old. Mark Albers is the Service Manager, and Greg Albers is the Parts Manager. Both are proud to carry on the traditions begun by their father and bring the same passion for the Rolls-Royce and Bentley brands to their leadership roles in the company.